Ramsons SRF Aaisha Concentrated Perfume oil 20ml Alcohol Free Attar Perfume Roll on

Ramsons SRF Aaisha Concentrated Perfume oil 20ml Alcohol Free Attar Perfume Roll on

Key Features: - Concentrated perfume oil - Alcohol-free - Portable roll-on design - Long-lasting fragrance

For whom: - Ideal for those who prefer long-lasting, natural fragrances - Suitable for both men and women - Perfect for those with sensitive skin, as it is alcohol-free

Pros: - Portable and convenient roll-on design for easy application - Long-lasting fragrance that stays on the skin all day - Alcohol-free formula is gentle on the skin and perfect for those with allergies

Cons: - Some may prefer a spray bottle for easier application - The scent may be too strong for those sensitive to perfumes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation and convenient roll-on packaging.	Frost & Sullivan
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for attar products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from local and international attar brands.	MarketWatch
Use-case Advantage	5	5	Versatile fragrance suitable for various occasions.	Retail Insights
Final Market Score	100	76/100 (3.80/5)	Ramsons SRF Aaisha Concentrated Perfume oil 20ml Roll-on attar offers a strong value proposition in the growing Indian attar market.

Factor	Rating (out of 5)	Notes
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