Radico Dark Brown Herbal hair Colour 3 in 1

Radico Dark Brown Herbal hair Colour 3 in 1

Radico Dark Brown Herbal hair Colour 3 in 1 is a natural and organic hair dye that is free from harmful chemicals like ammonia, hydrogen peroxide, and parabens. It is made with 100% natural ingredients like henna, amla, and bhringraj, which not only colour your hair but also nourish and strengthen them.

Key Features: - 100% natural and organic - Free from chemicals like ammonia and parabens - Nourishes and strengthens hair - Long-lasting colour - Easy to apply at home

For Whom: This herbal hair colour is suitable for anyone looking to dye their hair without exposing them to harmful chemicals. It is especially beneficial for those with sensitive skin or scalp, as it is gentle and non-irritating.

Pros: - Natural and organic - Nourishing for hair - Long-lasting colour - Easy to use at home - Suitable for sensitive skin

Cons: - May require multiple applications for desired colour intensity - Not as quick or intense as chemical hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 functionality catering to diverse consumer needs.	Retail360
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceTrack
Competition	10	6	Facing competition from both herbal and chemical hair color brands.	MarketWatch
Use-case Advantage	5	5	Provides long-lasting color with herbal ingredients.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Radico Dark Brown Herbal hair Colour 3 in 1 holds a strong position in the Indian market with its competitive pricing and versatile features.

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