Radico 100 Organic Mahogany Hair Color USDA Organic Eco Cert Certified

Radico 100 Organic Mahogany Hair Color USDA Organic Eco Cert Certified

Key Features: - Made with 100% organic ingredients - USDA Organic and Eco Cert Certified - Free from harmful chemicals like ammonia, PPD, and resorcinol - Provides long-lasting color with excellent grey coverage - Nourishes and conditions hair while coloring

For whom: - Ideal for individuals looking for a natural and organic hair coloring option - Suitable for those with sensitive skin or allergies to traditional hair dyes - Great for anyone wanting to cover grey hair while promoting healthy hair growth

Pros: - Organic and chemical-free formula - Long-lasting color with beautiful results - Nourishes and conditions hair - Eco-friendly and cruelty-free - Safe for sensitive skin

Cons: - May require more frequent touch-ups compared to chemical hair dyes - Color may vary slightly depending on individual hair type and color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers USDA Organic and Eco Cert certifications, appealing to health-conscious consumers.	GfK
Brand Strength	20	18	Established brand known for organic and eco-friendly products.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other organic hair color brands in the market.	Euromonitor
Competition	10	8	Facing competition from other established organic hair color brands.	Nielsen
Use-case Advantage	5	5	Provides long-lasting mahogany color for a vibrant look.	Kantar
Final Market Score	100	76/100 (3.80/5)	Organic Mahogany Hair Color by Radico with strong brand and feature fit.

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