Racine Pro Conditioning Shampoo 175ml R Pack of 2

Racine Pro Conditioning Shampoo 175ml R Pack of 2

This Racine Pro Conditioning Shampoo comes in a convenient pack of 2 bottles, each containing 175ml of product. It is designed to nourish and strengthen your hair while providing a deep cleansing experience.

Key Features:
- Contains hair conditioning ingredients
- Provides deep cleansing
- Strengthens and nourishes hair

This shampoo is suitable for individuals looking to improve the overall health and appearance of their hair. It is especially beneficial for those with dry or damaged hair, as it helps to restore moisture and vitality.

Pros:
- Leaves hair soft and manageable
- Helps to reduce frizz and tangles
- Pleasant fragrance

Cons:
- May not be suitable for those with sensitive scalp
- Some may find the packaging a bit bulky

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key conditioning benefits sought by Indian consumers.	AC Nielsen
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from both local and global brands.	Euromonitor
Use-case Advantage	5	3	Addresses specific hair care needs prevalent in Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this shampoo well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—