Raaga Professional Pro 10 Express Permanent Hair Colour Dark Brown 3 90 g

Raaga Professional Pro 10 Express Permanent Hair Colour Dark Brown 3 90 g

About Product: Raaga Professional Pro 10 Express Permanent Hair Colour in the shade Dark Brown 3 is an easy-to-use hair colouring product that provides long-lasting results. It is specially formulated to cover grey hairs effectively and give a vibrant, natural-looking colour to your hair.

Key Features: - Quick and convenient application process - Ammonia-free formula for a gentle colouring experience - Provides 100% grey coverage - Long-lasting colour that stays vibrant for weeks

For whom: This product is ideal for those who want to colour their hair at home with professional-looking results. It is suitable for anyone looking to cover grey hairs or enhance their natural hair colour with a rich, dark brown shade.

Pros: - Easy and quick application process - Vibrant and long-lasting colour - Gentle formula that is ammonia-free - Provides effective grey coverage

Cons: - May require multiple applications for desired results - Some users may experience irritation on sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades and long-lasting color.	GfK
Brand Strength	20	10	Raaga Professional is a well-known brand in the Indian hair color market.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing competition from both local and international hair color brands.	IRI
Use-case Advantage	5	5	Easy and quick application for at-home use.	Kantar
Final Market Score	100	66/100 (3.30/5)	Raaga Professional Pro 10 Express Dark Brown offers a competitive choice in the Indian permanent hair color segment.

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