Plum Keep It Glossy Serum Lip Gloss With Hyaluronic Acid Luminous Finish Highly Pigmented Instant Hydration 100 Vegan Cruelty Free 07 Brown Beam

Plum Keep It Glossy Serum Lip Gloss With Hyaluronic Acid Luminous Finish Highly Pigmented Instant Hydration 100 Vegan Cruelty Free 07 Brown Beam

Plum Keep It Glossy Serum Lip Gloss is a high-quality lip gloss that provides a glossy finish and instant hydration to your lips. Formulated with hyaluronic acid, this lip gloss not only moisturizes your lips but also enhances their natural beauty.
Key Features: - Luminous finish - Highly pigmented - Contains hyaluronic acid for hydration - Vegan and cruelty-free
For those looking for a lip gloss that not only provides a glossy finish but also keeps their lips hydrated, Plum Keep It Glossy Serum Lip Gloss is the perfect choice. Whether you're looking for a natural everyday look or a bold statement lip, this lip gloss has you covered.
Pros: - Luminous finish adds a touch of glam to any look - Highly pigmented for long-lasting color - Hyaluronic acid provides instant hydration - Vegan and cruelty-free formula
Cons: - Limited shade range may not cater to all skin tones - Some users may prefer a matte finish over a glossy one

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of hyaluronic acid for instant hydration and a luminous finish aligns well with consumer preferences for skincare-infused makeup products.	Vogue, Elle
Brand Strength	20	10	The brand Plum has a strong presence in the Indian market with a reputation for vegan and cruelty-free products.	Brandwatch, Nielsen
Category Momentum	20	15	Lip glosses are trending in the Indian market with increasing demand for hydrating and pigmented options.	Mintel, Euromonitor
Price Positioning	20	10	The price point of the product is competitive compared to similar high-end lip glosses in the Indian market.	Forbes India, Business Standard
Competition	10	6	While there is competition in the lip gloss market, Plum's focus on vegan and cruelty-free formulations sets it apart from many traditional brands.	Cosmopolitan India, Femina
Use-case Advantage	5	5	The highly pigmented formula of the lip gloss offers long-lasting color payoff suitable for various occasions.	Vogue India
Final Market Score	100	66/100 (3.30/5)	Plum Keep It Glossy Serum Lip Gloss With Hyaluronic Acid is well-positioned in the Indian market with its on-trend features and competitive pricing.

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