Pigment Play Eye Opener Gel Eyeliner Pretty Pink Baby Blue

Pigment Play Eye Opener Gel Eyeliner Pretty Pink Baby Blue

This Pigment Play Eye Opener Gel Eyeliner is a unique product that offers a bold pop of color to your eyelids. Its gel formula glides on smoothly and effortlessly for a precise application every time.

Key Features: - Vibrant colors: Pretty Pink and Baby Blue - Long-lasting formula - Easy to apply with precision - Gel texture for smooth application - Paraben-free

For whom: This gel eyeliner is perfect for those who want to make a statement with their eye makeup. It is ideal for anyone who loves experimenting with different colors and wants to add a fun pop to their everyday look.

Pros: - Bold and vibrant colors that stand out - Easy to apply with precision - Long-lasting formula that stays put all day - Gel texture is smooth and comfortable to wear

Cons: - May require a steady hand for precise application - Some users may prefer a traditional pencil or liquid eyeliner for a more subdued look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique gel formula and trendy color options cater well to current market preferences.	Vogue India
Brand Strength	20	10	Brand has a loyal following but needs more visibility in this segment.	Brand Equity
Category Momentum	20	15	Growing demand for colorful eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products, offering good value for money.	Retail Today
Competition	10	6	Facing moderate competition from established brands, but unique colors provide a competitive edge.	Cosmopolitan India
Use-case Advantage	5	5	Versatile shades suitable for both casual and party looks, appealing to a wide range of consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative gel eyeliner with trendy colors positioned well in the growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—