Permanent Hair Colour Rich Shade for Long Lasting Colour Professional Hair Color Formula for Vibrant and Natural Looking Results Easy Application and Gray Coverage No Ammonia No PPD Eco Botanics Travel Size 1 Burgundy

Permanent Hair Colour Rich Shade for Long Lasting Colour Professional Hair Color Formula for Vibrant and Natural Looking Results Easy Application and Gray Coverage No Ammonia No PPD Eco Botanics Travel Size 1 Burgundy

This permanent hair color is designed to provide rich shades for long-lasting color that looks vibrant and natural. The professional formula ensures even coverage and beautiful results every time.

This product is ideal for anyone looking to add a pop of color to their hair, cover gray hair, or simply change up their look. It is easy to use at home, saving time and money on salon visits.

Pros: The formula is free of harsh chemicals like ammonia and PPD, making it gentle on the hair and scalp. The eco botanics ingredients are nourishing and leave hair feeling soft and healthy. Travel size is convenient for on-the-go touch-ups.

Cons: Some users may find the color to be slightly darker or lighter than expected, so it is recommended to do a strand test before applying all over.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers rich shade, long-lasting color, and eco-friendly formula, meeting market expectations.	Vogue India
Brand Strength	20	18	Well-established brand with a reputation for quality hair color products.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing moderate competition from other established hair color brands in the market.	India Today
Use-case Advantage	5	5	Easy application and effective gray coverage cater to consumer needs.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand with eco-friendly formula and competitive pricing, but faces moderate competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—