Peripera Ink Airy Velvet Lipstick 022 CENTER PEACH

Peripera Ink Airy Velvet Lipstick 022 CENTER PEACH

Peripera Ink Airy Velvet Lipstick 022 CENTER PEACH is a highly pigmented and long-lasting lipstick that delivers a soft matte finish.

Key Features: - Velvet texture that glides on smoothly - Lightweight and comfortable to wear - Buildable color intensity - Enriched with moisturizing ingredients to keep lips hydrated

For whom: Ideal for those who love a soft matte finish and want a lipstick that feels weightless on the lips.

Pros: - Gorgeous color payoff - Long-lasting formula - Nourishing and hydrating on the lips

Cons: - May require touch-ups throughout the day if eating or drinking Overall, the Peripera Ink Airy Velvet Lipstick 022 CENTER PEACH is a must-have for anyone looking for a comfortable and pigmented lipstick with a soft matte finish.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting color and lightweight feel, aligning with Indian preferences.	Elle
Brand Strength	20	18	Peripera known for quality and trendy cosmetics in India.	Vogue
Category Momentum	20	15	Growing demand for lip stains & tints in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Femina
Competition	10	10	Facing moderate competition from local and international lip stain brands in India.	Cosmopolitan
Use-case Advantage	5	3	Versatile shade suitable for various occasions in Indian context.	Grazia
Final Market Score	100	76/100 (3.80/5)	Peripera Ink Airy Velvet Lipstick 022 CENTER PEACH well-positioned in growing Indian lip stains & tints market.

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