Parul Garg Beauty Silk Matte Liquid Lipstick Long Lasting Smudge Proof Soft Matte Finish Vegan Clean Beauty Hydrates with Shea Butter Vitamin E

Parul Garg Beauty Silk Matte Liquid Lipstick Long Lasting Smudge Proof Soft Matte Finish Vegan Clean Beauty Hydrates with Shea Butter Vitamin E

This Parul Garg Beauty Silk Matte Liquid Lipstick is a long-lasting and smudge-proof formula that provides a soft matte finish. It is made with clean, vegan ingredients and is enriched with hydrating shea butter and vitamin E.

Key Features: - Long-lasting formula - Smudge-proof - Soft matte finish - Vegan and clean beauty - Hydrates with shea butter and vitamin E

For whom: This lipstick is perfect for anyone looking for a long-lasting, smudge-proof, and hydrating liquid lipstick with a soft matte finish. It is also great for those who prefer clean beauty products that are vegan and cruelty-free.

Pros: - Long-lasting wear - Smudge-proof formula - Hydrating shea butter and vitamin E - Vegan and clean beauty

Cons: - May need to reapply after eating or drinking - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The vegan and clean beauty aspects align well with the current market trends in India.	Vogue India
Brand Strength	20	18	Parul Garg Beauty is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting and smudge-proof lipsticks in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting liquid lipsticks in India.	Elle India
Competition	10	8	Facing moderate competition from other brands offering similar long-lasting liquid lipsticks in India.	Cosmopolitan India
Use-case Advantage	5	5	The hydrating properties with shea butter and Vitamin E offer added value to consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Parul Garg Beauty Silk Matte Liquid Lipstick is well-positioned in the Indian market with its strong brand, on-trend features, and competitive pricing.

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