Park Avenue Beer shampoo for Shiny Bouncy Hair 180ml Paraben Free For Dull Lifeless Hair Crafted with Natural Beer

Park Avenue Beer shampoo for Shiny Bouncy Hair 180ml Paraben Free For Dull Lifeless Hair Crafted with Natural Beer

Key Features: Park Avenue Beer shampoo is specifically designed to add shine and bounce to dull and lifeless hair. The formula is paraben-free and crafted with natural beer, known for its nourishing properties for hair.

For whom: This shampoo is suitable for all hair types, but especially beneficial for those with dull and lifeless hair in need of a boost of shine and volume.

Pros: The natural beer in the formula helps to nourish and strengthen hair, promoting shiny and bouncy locks. The paraben-free formula is gentle on the scalp and hair, making it suitable for daily use.

Cons: Some users may find the scent of beer in the shampoo to be too strong for their liking. Additionally, those with sensitive skin may want to patch test the product before full use to avoid any potential irritation.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Beer ingredient aligns with current trend towards natural and organic hair care products	Euromonitor
Brand Strength	20	15	Park Avenue is a well-known brand in India with a loyal customer base	Brandwatch
Category Momentum	20	10	Growing demand for natural ingredient shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to other natural ingredient shampoos in the market	Kantar
Competition	10	6	Facing competition from other established natural ingredient shampoo brands in India	GfK
Use-case Advantage	5	5	Addresses the specific need for shiny and bouncy hair among Indian consumers	Nielsen
Final Market Score	100	66/100 (3.30/5)	Park Avenue Beer shampoo is well-positioned in the Indian market with its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
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