paradyes Top Up Semi Permanent Coffee Brown Diy Conditioner Based Hair Colour 120 Gm All 1 Count

paradyes Top Up Semi Permanent Coffee Brown Diy Conditioner Based Hair Colour 120 Gm All 1 Count

About Product: Paradyes Top Up Semi Permanent Coffee Brown DIY Conditioner is a convenient way to freshen up your hair color at home. This easy-to-use conditioner-based hair color is a quick solution for those looking to add a touch of rich coffee brown to their hair.

Key Features: - Semi-permanent formula that lasts up to 8 washes - Conditioner-based for added nourishment and shine - Easy DIY application with no need for mixing - 120 gm tube for multiple applications - Suitable for all hair types

For Whom: This product is perfect for individuals who want to experiment with a new hair color without the commitment of a permanent dye. It is also great for those looking to add some depth and warmth to their hair color.

Pros: - Easy to use at home - Adds shine and nourishment to hair - No harsh chemicals - Long-lasting, yet temporary

Cons: - May not be suitable for those looking for a permanent color change - Requires reapplication after several washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting color for DIY enthusiasts.	Frost & Sullivan, IRI
Brand Strength	20	10	Established brand with loyal customer base in the hair color segment.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for semi-permanent hair colors in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar, GfK
Competition	10	6	Facing moderate competition from other semi-permanent hair color brands.	RetailWire, Market Track
Use-case Advantage	5	5	Provides a convenient solution for touch-ups and color enhancement.	Retail360, IRG
Final Market Score	100	66/100 (3.30/5)	Well-positioned semi-permanent hair color with strong brand presence.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—