Paradyes Semi permanent Rose Gold DIY Conditioner Based Hair Colour infused with Aloe vera Bhringaraj Brahmi Almonds Amla 120 gm

Paradyes Semi permanent Rose Gold DIY Conditioner Based Hair Colour infused with Aloe vera Bhringaraj Brahmi Almonds Amla 120 gm

Key Features: - Semi-permanent rose gold hair color - DIY conditioner format for easy application - Infused with aloe vera, bhringaraj, brahmi, almonds, and amla for added nourishment - Each package contains 120g of product

For whom: - Individuals looking to achieve a trendy rose gold hair color at home - Those who want to condition and nourish their hair while coloring - People who prefer natural ingredients in their hair care products

Pros: - Easy to use DIY format - Nourishing ingredients for healthy-looking hair - Semi-permanent color that gradually fades out

Cons: - May require multiple applications for desired color intensity - Color may fade faster on certain hair types or textures

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of natural ingredients aligns with current consumer preference for organic products.	Nielsen
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Euromonitor
Category Momentum	20	15	Growing demand for semi-permanent hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing moderate competition from other semi-permanent hair color brands.	IRI
Use-case Advantage	5	5	Convenient DIY application suitable for home use.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned semi-permanent hair color with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
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