Paradyes Hazel Brown Glossy Hair Tint with Anti Fade Brown Conditioner No Bleach Ammonia Free Formula for Natural Black Hair Enriched with Herbal Extracts for Long Lasting Shine

Paradyes Hazel Brown Glossy Hair Tint with Anti Fade Brown Conditioner No Bleach Ammonia Free Formula for Natural Black Hair Enriched with Herbal Extracts for Long Lasting Shine

Paradyes Hazel Brown Glossy Hair Tint is a revolutionary hair coloring product that offers a vibrant, glossy finish without the need for bleach or ammonia.

Key Features: - Anti fade brown conditioner for long lasting color - Enriched with herbal extracts for added shine - Ammonia free formula for gentle coloring

For whom: This product is perfect for individuals with natural black hair looking to add a touch of Hazel Brown to their locks without causing damage.

Pros: - Vibrant color with glossy finish - Herbal extracts nourish and protect hair - Ammonia free formula is gentle on the scalp

Cons: - May require touch ups for longer lasting color - Color results may vary depending on starting hair color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers anti-fade formula and herbal extracts, aligning with market trends.	Nielsen
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Euromonitor
Category Momentum	20	15	Growing demand for semi-permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	GfK
Competition	10	8	Facing moderate competition from other semi-permanent hair color brands.	IRI
Use-case Advantage	5	5	Provides long-lasting shine for natural black hair, meeting consumer needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend features, poised for success in the semi-permanent hair color segment.

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