Pacifica Color Quench Lip Tint Blood Orange

Pacifica Color Quench Lip Tint Blood Orange

Pacifica Color Quench Lip Tint in Blood Orange is a hydrating and nourishing lip balm that adds a hint of tint to your lips. Made with natural ingredients such as coconut oil, avocado oil, and vitamin E, this lip tint not only adds color but also conditions and moisturizes your lips.

Key Features: - Hydrating formula - Adds a natural tint to lips - Made with natural ingredients - Cruelty-free and vegan

For whom: This lip tint is perfect for anyone looking for a moisturizing lip balm with a touch of color. It's great for everyday wear and can be worn alone or layered over lipstick.

Pros: - Moisturizes and nourishes lips - Gives a subtle tint to lips - Easy to apply on the go - Cruelty-free and vegan

Cons: - May need to reapply throughout the day for long-lasting color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers trendy shades and moisturizing benefits, aligning with Indian consumer preferences.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for lip stains & tints in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing moderate competition from both local and international brands.	Business Standard
Use-case Advantage	5	3	Versatile product suitable for daily wear and special occasions.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market outlook for this lip tint in India.

Factor	Rating (out of 5)	Notes
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