PAC Studio Finish Oil Primer UltraLight Fast Absorbing Primer With Sweet Almond Safflower and Jojoba Seeds for Moisturizing and soothing Dry Skin it Helps control acne Hydrates Skin

PAC Studio Finish Oil Primer UltraLight Fast Absorbing Primer With Sweet Almond Safflower and Jojoba Seeds for Moisturizing and soothing Dry Skin it Helps control acne Hydrates Skin

Key Features: - Ultra-lightweight formula - Fast absorbing - Contains sweet almond, safflower, and jojoba seeds for moisturizing and soothing dry skin - Helps control acne - Hydrates skin

For whom: This primer is suitable for those with dry skin looking for a hydrating and soothing primer to help control acne.

Pros: - Lightweight and non-greasy formula - Helps to moisturize and soothe dry skin - Controls acne - Absorbs quickly into the skin

Cons: - May not be suitable for those with oily skin as it is designed for dry skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in moisturizing ingredients suitable for dry skin.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar primers.	Retail Today
Competition	10	8	Facing competition from other popular primer brands.	Cosmopolitan India
Use-case Advantage	5	5	Effective in controlling acne and hydrating skin.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned primer in a growing Indian market segment.

Factor	Rating (out of 5)	Notes
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