PAC Spotlight Liquid Matte Concealer 02 Skin

PAC Spotlight Liquid Matte Concealer 02 Skin

This liquid matte concealer is a high coverage formula that helps to hide imperfections and dark circles for a flawless finish.

Key features of this concealer include its long-lasting formula, lightweight texture, and matte finish that helps to blur out imperfections.

This product is suitable for those looking for a full coverage concealer that gives a natural matte finish. It is perfect for all skin types.

Pros: Long-lasting formula, high coverage, lightweight texture, matte finish
Cons: Limited shade range, may require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches key requirements of Indian consumers.	Vogue
Brand Strength	20	18	Strong brand reputation and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products.	Retail Today
Competition	10	5	Facing moderate competition in the Indian market.	Cosmopolitan
Use-case Advantage	5	3	Addresses specific skin concerns effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned concealer with strong brand backing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—