PAC Micro Finish Makeup Fixer

PAC Micro Finish Makeup Fixer

The PAC Micro Finish Makeup Fixer is a setting spray that helps to keep your makeup in place all day long. Whether you're heading to work or going out for a night on the town, this fixer will ensure your makeup stays flawless.

Key Features: - Long-lasting formula - Sets makeup without leaving a sticky residue - Helps to control oil and shine - Lightweight and comfortable to wear - Suitable for all skin types

For whom: This makeup fixer is perfect for anyone who wants their makeup to last throughout the day. Whether you have oily, dry, or combination skin, this setting spray will help to keep your makeup looking fresh and flawless.

Pros: - Extends the wear of your makeup - Helps to control oil and shine - Sets makeup without feeling heavy or sticky - Suitable for all skin types - Easy to use with a fine mist spray

Cons: - Some users may find the scent to be too strong - Can be a bit pricey compared to other setting sprays on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers innovative features suitable for Indian consumers.	Kantar
Brand Strength	20	10	Established brand reputation in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for highlighters & illuminators in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other makeup fixer brands.	IRI
Use-case Advantage	5	5	Addresses specific makeup fixing needs of Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	PAC Micro Finish Makeup Fixer holds a strong position in the growing Indian highlighters & illuminators market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—