Original Source Mint Tea Tree Shower Gel

Original Source Mint Tea Tree Shower Gel

- Product: Mint Tea Tree Shower Gel
- Key Features: This shower gel is infused with mint and tea tree oils, known for their refreshing and antibacterial properties. It helps to invigorate the senses and cleanse the skin thoroughly.
- For whom: This shower gel is suitable for all skin types, especially for those who enjoy a cooling and refreshing sensation during their shower routine. It is also great for those who are looking for a natural and effective way to cleanse and revitalize their skin.
- Pros: The Mint Tea Tree Shower Gel leaves the skin feeling clean, refreshed, and rejuvenated. The mint and tea tree oils help to soothe and rejuvenate the skin, while also providing a pleasant scent. The gel lathers well and rinses off easily, leaving no residue behind.
- Cons: Some users may find the cooling sensation to be too intense, especially for those with sensitive skin. The scent of mint and tea tree may also be overpowering for some individuals. Additionally, the gel may not be as moisturizing as some other shower gels on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of mint and tea tree oil aligns with consumer preferences for refreshing and skin-soothing products.	Euromonitor
Brand Strength	20	18	Strong brand recognition and positive consumer perception.	Nielsen
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	8	Facing moderate competition from established and emerging brands in the natural body wash segment.	IRI
Use-case Advantage	5	5	Offers antibacterial properties suitable for daily cleansing routines.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique formulation position it well in the growing natural body wash segment in India.

Factor	Rating (out of 5)	Notes
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