Olivia Instant Waterproof Makeup Stick with SPF 12 06 Peach Rose 3 in 1 Foundation Concealer Moisturizer Sweatproof Long Lasting Base Makeup Evens Skin Tone Hides Blemishes

Olivia Instant Waterproof Makeup Stick with SPF 12 06 Peach Rose 3 in 1 Foundation Concealer Moisturizer Sweatproof Long Lasting Base Makeup Evens Skin Tone Hides Blemishes

This Olivia Instant Waterproof Makeup Stick is a versatile 3-in-1 product that acts as a foundation, concealer, and moisturizer all in one. It is sweatproof and long-lasting, making it perfect for all-day wear.

Key Features: - Contains SPF 12 to protect skin from sun damage - Evens out skin tone and hides blemishes effectively - Waterproof formula that lasts through sweat and humidity

For whom: This product is great for individuals who are looking for a quick and easy makeup solution that provides coverage and protection in one step. It is suitable for all skin types and skin tones.

Pros: - Convenient 3-in-1 product saves time and effort - Waterproof and sweatproof formula ensures long-lasting wear - SPF 12 provides added sun protection for daily use

Cons: - Limited shade range may not cater to all skin tones - May require touch-ups throughout the day for oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Olivia Instant Waterproof Makeup Stick offers multifunctionality and long-lasting coverage, meeting consumer needs	Vogue India
Brand Strength	20	18	Olivia established as a trusted brand in the Indian market with a loyal customer base	Brand Equity
Category Momentum	20	15	Concealer segment growing due to increased focus on skincare and natural makeup trends	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market, offering value for money	Business Standard
Competition	10	10	Facing moderate competition from both local and international brands offering similar concealer products	India Today
Use-case Advantage	5	3	Versatile 3-in-1 product catering to consumers looking for efficiency in their makeup routine	Elle India
Final Market Score	100	81/100 (4.05/5)	Olivia Instant Waterproof Makeup Stick is well-positioned in the Indian concealer market with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
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