Olivia Garden iDetangle Brush Medium Hair by Olivia Garden

Olivia Garden iDetangle Brush Medium Hair by Olivia Garden

is a professional detangling brush designed for medium hair lengths.

Key Features:
- Flexible bristle design gently detangles hair without snagging or pulling
- Lightweight and ergonomic handle for comfortable styling
- Heat-resistant bristles for safe use with heat styling tools

For whom:
This brush is perfect for individuals with medium hair lengths who struggle with tangles and knots. Whether you have straight, wavy, or curly hair, the Olivia Garden iDetangle Brush will help you achieve smooth and manageable hair without damage.

Pros:
- Gentle on the hair and scalp
- Works well on wet or dry hair
- Helps reduce breakage and split ends

Cons:
- Bristles may need to be cleaned regularly to maintain performance
- May not be suitable for very thick or coarse hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The iDetangle Brush offers unique features catering to medium hair types.	Vogue, Elle
Brand Strength	20	18	Established reputation of Olivia Garden in the hair care industry.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for innovative hair colouring tools in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday, BusinessInsider
Competition	10	8	Facing moderate competition from other established hair colouring tool brands.	Brandwatch, Euromonitor
Use-case Advantage	5	5	Addresses common hair detangling issues faced by Indian consumers.	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Olivia Garden iDetangle Brush is well-positioned in the Indian hair colouring tools market.

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