Old Tree Pearly Shampoo Base for Making DIY Hair Care 5 Litre Perfect for Customizable Formulations

Old Tree Pearly Shampoo Base for Making DIY Hair Care 5 Litre Perfect for Customizable Formulations

- This 5 litre bottle of Old Tree Pearly Shampoo Base is a great choice for those looking to create their own customized hair care products.

- Key Features: The shampoo base is formulated to be gentle on the hair and scalp, making it suitable for all hair types. It is easy to work with and can be customized with essential oils, botanical extracts, and other ingredients to create a personalized hair care product.

- For whom: This shampoo base is perfect for DIY enthusiasts, hair care professionals, and anyone who wants to create their own unique hair care products.

- Pros: The large 5 litre size is great for making multiple batches of shampoo, saving you money in the long run. The gentle formula is suitable for daily use and can be tailored to meet your specific hair care needs.

- Cons: Some users may find the consistency of the shampoo base to be too thick or too thin for their liking, depending on personal preference. It may also take some trial and error to find the perfect blend of ingredients for your ideal hair care formulation.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a large quantity ideal for DIY enthusiasts and salons.	Kantar
Brand Strength	20	15	Established brand reputation in the DIY hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for customizable hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the volume offered.	GfK
Competition	10	6	Facing moderate competition from other DIY hair care brands.	IRI
Use-case Advantage	5	5	Enables tailored formulations for diverse hair types and needs.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market for DIY hair care due to brand strength and competitive pricing.

Factor	Rating (out of 5)	Notes
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