OGX Nourishing Coconut Milk Moisturizing Shampoo Strong Healthy Hair Growth Whipped egg proteins Coconut Oil Sulphate Free Surfactants Paraben Free 385ml

OGX Nourishing Coconut Milk Moisturizing Shampoo Strong Healthy Hair Growth Whipped egg proteins Coconut Oil Sulphate Free Surfactants Paraben Free 385ml

OGX Nourishing Coconut Milk Moisturizing Shampoo is a luxurious and hydrating shampoo that is designed to promote strong and healthy hair growth.

Key Features: - Infused with whipped egg proteins and coconut oil for deep nourishment - Contains sulphate-free surfactants for gentle cleansing - Paraben-free formula to protect hair from damage

This shampoo is perfect for individuals looking to improve the overall health and strength of their hair. Whether you have dry, damaged, or dull hair, this nourishing shampoo can help restore moisture and vitality to your locks.

Pros: - Rich in coconut milk and oil for intense hydration - Helps promote healthy hair growth - Gentle formula suitable for all hair types Cons: - Scent may be overpowering for some individuals - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk, egg proteins, and sulphate-free formula align with current consumer preferences for natural and nourishing hair products.	Nielsen
Brand Strength	20	18	OGX is a well-established brand known for quality hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced within the premium segment of the shampoo market in India.	Kantar
Competition	10	10	Faces moderate competition from other premium natural ingredient shampoos in the Indian market.	IRI
Use-case Advantage	5	3	Offers strong and healthy hair growth benefits, appealing to consumers seeking hair strengthening solutions.	GfK
Final Market Score	100	81/100 (4.05/5)	Strong brand and ingredient alignment position this shampoo well in the growing Indian natural hair care segment.

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