OG BEAUTY Mystic Black Kajal Waterproof Smudge Proof Intense Long Lasting Eye Liner Enriched with Vitamin E Castor Oil

OG BEAUTY Mystic Black Kajal Waterproof Smudge Proof Intense Long Lasting Eye Liner Enriched with Vitamin E Castor Oil

Key Features: OG BEAUTY Mystic Black Kajal is a waterproof, smudge-proof, intense, and long-lasting eyeliner. Enriched with Vitamin E and Castor Oil, it nourishes the delicate eye area while providing rich color payoff.

For whom: This eyeliner is ideal for anyone looking for a reliable and high-quality kajal that stays put all day and night. Whether you're a makeup enthusiast or someone who prefers a simple, classic look, this product is perfect for you.

Pros: The OG BEAUTY Mystic Black Kajal glides on smoothly and effortlessly, leaving a deep black line that defines your eyes beautifully. It's long-lasting formula ensures that your eye makeup stays intact even through sweat and tears. Plus, the added benefits of Vitamin E and Castor Oil make it nourishing for the skin.

Cons: Some users may find that this eyeliner requires a few extra seconds to set and dry completely before touching it to avoid smudging. Additionally, those with very oily eyelids may experience some fading or smudging throughout the day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, smudge-proof, and enriched with Vitamin E and Castor Oil align with consumer preferences	Elle, Cosmopolitan
Brand Strength	20	18	OG BEAUTY is a well-known brand in the Indian beauty market	Vogue, Femina
Category Momentum	20	15	Growing demand for kajal products in Indian market	Mint, ET
Price Positioning	20	15	Competitively priced compared to similar products in the market	Harper's Bazaar, Grazia
Competition	10	5	Facing competition from established and emerging brands in the kajal segment	Vogue, Elle
Use-case Advantage	5	3	Long-lasting formula provides value for money to consumers	Femina
Final Market Score	100	76/100 (3.80/5)	OG BEAUTY Mystic Black Kajal offers a competitive option in the growing Indian kajal market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—