NYOMI Fruit Extracts Natural Black Hair Dye Gel 500 2

NYOMI Fruit Extracts Natural Black Hair Dye Gel 500 2

NYOMI Fruit Extracts Natural Black Hair Dye Gel is a revolutionary product that offers a natural and gentle way to dye your hair black. Made with fruit extracts, this dye gel is free of harsh chemicals and will leave your hair looking vibrant and healthy.

Key Features:
- Made with fruit extracts
- Free of harsh chemicals
- Provides natural and long-lasting black hair color
- Easy to use gel formula

For whom:
This product is ideal for anyone looking for a natural and gentle way to dye their hair black. It is perfect for those with sensitive scalps or allergies to traditional hair dyes.

Pros:
- Natural ingredients
- Gentle on the scalp
- Long-lasting color
- Easy to use

Cons:
- May take longer to achieve desired color compared to traditional hair dyes
- Results may vary depending on individual hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural fruit extracts for safe and effective hair coloring.	Vogue, Elle
Brand Strength	20	15	Established brand with positive reputation in hair care sector.	Brand Equity, Business Standard
Category Momentum	20	10	Growing demand for natural hair dye products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar natural hair dye products.	Retail Today, Indian Retailer
Competition	10	6	Facing competition from established and emerging natural hair dye brands.	Beauty India, Cosmetics Design Asia
Use-case Advantage	5	5	Convenient gel form for easy application and long-lasting color.	Femina
Final Market Score	100	66/100 (3.30/5)	NYOMI Fruit Extracts Natural Black Hair Dye Gel 500 offers a competitive and natural hair coloring solution in the Indian market.

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