Note LUMINOUS SILK COMPACT POWDER 01

Note LUMINOUS SILK COMPACT POWDER 01

About Product: The LUMINOUS SILK COMPACT POWDER 01 is a luxurious compact powder designed to give skin a flawless finish. It is formulated with finely milled pigments to blur imperfections and provide a smooth, matte appearance.
Key Features: - Lightweight and buildable formula - Provides long-lasting wear - Leaves a natural, luminous finish - Comes in a convenient compact with a mirror for easy touch-ups on the go
For whom: This compact powder is suitable for all skin types and skin tones. It is ideal for those looking to set their makeup, control shine, and achieve a polished look.
Pros: - Blurs imperfections - Easy to blend - Long-lasting - Gives a matte, radiant finish
Cons: - May not be suitable for very oily skin types - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers suitable shades and long-lasting formula.	Vogue India
Brand Strength	20	18	Established brand with strong reputation in cosmetics.	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	8	Facing moderate competition from other leading brands.	Cosmopolitan India
Use-case Advantage	5	5	Versatile for daily wear and touch-ups on-the-go.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'Note LUMINOUS SILK COMPACT POWDER 01' well in the Indian compact powder market.

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