NIVEA Men Body Wash Active Clean with Active Charcoal Shower Gel for Body Face Hair 250 ml

NIVEA Men Body Wash Active Clean with Active Charcoal Shower Gel for Body Face Hair 250 ml

About Product: NIVEA Men Body Wash Active Clean is a powerful shower gel infused with active charcoal, specifically designed for men's grooming needs. It deeply cleanses the skin, leaving it feeling refreshed and invigorated.

Key Features: The active charcoal works as a magnet to draw out dirt, oil, and impurities from the skin, effectively cleansing and detoxifying. The gel formula lathers up well, making it easy to spread over the body, face, and hair for an all-around clean feeling.

For whom: This body wash is perfect for men who lead active lifestyles and need a product that can keep up with their daily cleansing routine. It is suitable for all skin types and provides a thorough cleanse, leaving the skin feeling smooth and hydrated.

Pros: - Deeply cleanses and detoxifies the skin - Suitable for body, face, and hair - Lathers up well for easy application - Leaves skin feeling refreshed and invigorated

Cons: - Some may find the scent too strong - May not be suitable for those with very sensitive skin due to the active charcoal in the formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Active charcoal and multi-purpose usage align well with Indian preferences.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	0	Intense competition from both local and international brands in the segment.	Business Standard
Use-case Advantage	5	3	Versatile usage for body, face, and hair appeals to Indian consumers.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and versatile usage, facing stiff competition in growing Indian body wash gel market.

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