NIVEA Body Lotion For Men Women Express Hydration for Fast Absorption 400 ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned body lotion with strong brand in a growing market.
Rs.319.00 Rs.550.00
Best price from Amazon.in Amazon.in

Details

NIVEA Body Lotion For Men Women Express Hydration for Fast Absorption 400 ml

This NIVEA Body Lotion is perfect for both men and women who want fast hydration for their skin. With its Express Hydration formula, this lotion absorbs quickly into the skin, leaving it feeling soft and moisturized.

Key features of this body lotion include its fast absorption, long-lasting moisture, and non-greasy formula. It is enriched with natural sea minerals and Hydra IQ technology, which helps to replenish the skin's moisture levels and keep it hydrated throughout the day.

This body lotion is suitable for all skin types, making it great for those who have dry, normal, or sensitive skin. Whether you need a quick moisturizing fix after a shower or want to keep your skin hydrated throughout the day, this NIVEA lotion is a perfect choice.

Pros: - Fast absorption for quick hydration - Long-lasting moisture for all-day hydration - Enriched with natural sea minerals and Hydra IQ technology - Suitable for all skin types Cons: - Some may find the fragrance too strong - May not provide enough hydration for extremely dry skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Fast absorption and suitable for both men and women. GfK
Brand Strength 20 15 Strong brand reputation of NIVEA in India. Brandwatch
Category Momentum 20 10 Growing demand for body lotions in Indian market. Mintel
Price Positioning 20 10 Competitively priced for the Indian market. Euromonitor
Competition 10 9 Facing moderate competition from similar products. Nielsen
Use-case Advantage 5 2 Addresses hydration needs quickly for busy individuals. Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned body lotion with strong brand in a growing market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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NIVEA Body Lotion For Men Women Express Hydration for Fast Absorption 400 ml

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Best price
Rs.319.00 Rs.550.00