NIVEA Aloe Hydration Body Lotion 600 ml 48 H Moisturization Refreshing Hydration Non Sticky Feel With Goodness of Aloe Vera For Instant Hydration In Summer For Men Women

NIVEA Aloe Hydration Body Lotion 600 ml 48 H Moisturization Refreshing Hydration Non Sticky Feel With Goodness of Aloe Vera For Instant Hydration In Summer For Men Women

Key Features: - Contains aloe vera for instant hydration - Provides 48 hours of moisturization - Non-sticky feel - Suitable for both men and women - Refreshing hydration

For whom: Ideal for individuals looking for a body lotion that provides long-lasting hydration, especially during the summer months. Suitable for all skin types.

Pros: - Lightweight formula - Absorbs quickly into the skin - Leaves skin feeling soft and smooth - Refreshing scent

Cons: - May not provide enough hydration for extremely dry skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and 48H moisturization align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	NIVEA is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	10	Facing strong competition from other established brands in the body lotion segment.	GfK
Use-case Advantage	5	3	Addresses the need for instant hydration in the summer season.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—