Nisha Creme Hair Colour Permanent Hair Color Flame Red Silky Shiny 100 Grey Coverage Ammonia Free Hair Dye With Natural Henna Extract 60G 60Ml

Nisha Creme Hair Colour Permanent Hair Color Flame Red Silky Shiny 100 Grey Coverage Ammonia Free Hair Dye With Natural Henna Extract 60G 60Ml

Nisha Creme Hair Colour is a permanent hair color that is specially formulated to give your hair a flame red shade. It is enriched with natural henna extract to provide a silky and shiny finish to your hair. This hair dye offers 100% grey coverage and is free from harsh chemicals like ammonia.
Key Features: - Flame red shade - Silky and shiny finish - Enriched with natural henna extract - 100% grey coverage - Ammonia-free formula
For whom: This hair color is suitable for anyone looking to achieve a vibrant flame red shade with the added benefits of natural henna extract. It is perfect for those who want to cover grey hair without exposing their hair to harsh chemicals.
Pros: - Long-lasting color - Provides shiny finish - Covers grey hair effectively - Ammonia-free formula is gentle on the hair
Cons: - May require multiple applications for desired intensity - Some users may experience allergic reactions, so always do a patch test before use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% grey coverage and contains natural henna extract, aligning with consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for vibrant permanent hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established brands offering similar permanent hair color products.	IRI
Use-case Advantage	5	5	Easy application process suitable for home use, appealing to busy consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian market for vibrant permanent hair color with natural ingredients.

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