Nisha Creme Hair Color Permanent Hair Colour Burgundy Silky Shiny 100 Grey Coverage Ammonia Free Color With Natural Henna Extract 60G 60Ml

Nisha Creme Hair Color Permanent Hair Colour Burgundy Silky Shiny 100 Grey Coverage Ammonia Free Color With Natural Henna Extract 60G 60Ml

Nisha Creme Hair Color is a permanent hair colour that provides a rich burgundy shade while leaving your hair silky and shiny. It offers 100% grey coverage and is ammonia-free, making it gentle on your hair.

Key Features:
- Permanent hair colour in a beautiful burgundy shade
- Provides silky and shiny hair
- Contains natural henna extract for added nourishment
- Ammonia-free formula for gentle colouring
- Offers 100% grey coverage

For whom:
Ideal for those looking to color their hair in a rich burgundy shade while also covering grey hairs. Suitable for those who prefer a gentle formula without ammonia.

Pros:
- Provides a long-lasting, vibrant burgundy colour
- Leaves hair feeling soft and silky
- Gentle formula with natural henna extract
- Ammonia-free for a less harsh colouring experience

Cons:
- The shade might turn out differently on different hair types
- Some users may find the colour fades faster than expected
- The application process can be time-consuming for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers extensive grey coverage and contains natural henna extract.	Euromonitor
Brand Strength	20	15	Established brand with loyal customer base in India.	Nielsen
Category Momentum	20	10	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing strong competition from other leading hair color brands in India.	IRI
Use-case Advantage	5	5	Provides silky and shiny finish, appealing to Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced permanent hair color with good grey coverage and natural ingredients.

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