Nisha Creme Hair Color Dark Brown Permanent Hair Colour for Women Men No Ammonia Ultra Soft Deep Shine 100 Grey Coverage 3 0 Dark Brown Hair Colour 120gm

Nisha Creme Hair Color Dark Brown Permanent Hair Colour for Women Men No Ammonia Ultra Soft Deep Shine 100 Grey Coverage 3 0 Dark Brown Hair Colour 120gm

About Product: Nisha Creme Hair Color in Dark Brown is a permanent hair color option for both women and men. It contains no ammonia, providing a gentle coloring experience for your hair.
Key Features: This hair color promises ultra softness and deep shine to your hair, while also offering 100% grey coverage. The Dark Brown shade is versatile and can complement a wide range of skin tones.
For whom: This hair color is suitable for anyone looking to color their hair at home with a reliable and long-lasting product. It is ideal for individuals who want to cover grey hair effectively and achieve a rich, dark brown color.
Pros: Users appreciate the easy application process of this hair color, as well as its ability to provide consistent results. The absence of ammonia also makes it a safer option for those with sensitive scalps.
Cons: Some users may find the shade to be slightly darker or lighter than expected, so it's advisable to do a patch test before applying it all over the hair. Additionally, the color may fade slightly over time, requiring touch-ups for a more vibrant look.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers no ammonia formula, 100% grey coverage, and deep shine, aligning well with consumer preferences.	Beauty Insider
Brand Strength	20	18	Established brand with a loyal customer base in the hair color segment.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing moderate competition from other established brands offering similar features.	MarketWatch
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide target audience.	Fashionista
Final Market Score	100	76/100 (3.80/5)	Well-positioned permanent hair color with strong brand loyalty and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—