New Shama Zulfi Herbal Hair Cleanser Shampoo 200ml

New Shama Zulfi Herbal Hair Cleanser Shampoo 200ml

Key Features: - Made with natural herbal ingredients - Cleanses hair without stripping natural oils - Helps strengthen hair and promote growth - Suitable for all hair types

For whom: - Those looking for a gentle and effective hair cleanser - People with sensitive scalp or hair concerns - Individuals seeking a natural alternative to chemical-laden shampoos

Pros: - Contains no harsh chemicals - Leaves hair feeling soft and manageable - Pleasant herbal scent - Helps reduce hair fall and dandruff

Cons: - May not lather as much as conventional shampoos - Scent may be too strong for some individuals - Requires more product for thicker or longer hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key herbal ingredients popular in Indian hair care routines.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the shampoo category.	Nielsen
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar herbal shampoo brands.	Kantar
Competition	10	6	Facing strong competition from established and emerging herbal shampoo brands.	IRI
Use-case Advantage	5	5	Addresses common hair concerns like dandruff and hair fall.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced herbal shampoo with good market fit in India.

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