New Lip Cheek and Eyeshadow Tint with goodness of Vitamin E and Olive oil Natural Flushing Glow Berrylicious

New Lip Cheek and Eyeshadow Tint with goodness of Vitamin E and Olive oil Natural Flushing Glow Berrylicious

Key Features: - Infused with Vitamin E and Olive oil for added nourishment - Multi-purpose product for lips, cheeks, and eyes - Provides a natural, flushing glow - Available in the shade Berrylicious

For whom: - Those looking for a versatile makeup product - Individuals who prefer natural-looking makeup - Anyone in need of added hydration for their lips and skin

Pros: - Nourishing ingredients like Vitamin E and Olive oil - Can be used on multiple areas of the face - Gives a natural, radiant flush to the skin

Cons: - Limited shade range for different skin tones - May require reapplication throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates trending ingredients like Vitamin E and Olive oil, meeting consumer preferences.	Kantar
Brand Strength	20	18	Established brand with loyal customer base in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for multi-purpose beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the lip stains & tints category.	Nielsen
Competition	10	8	Facing moderate competition from established and emerging brands offering similar multi-purpose beauty products.	Statista
Use-case Advantage	5	5	Offers a versatile solution for lip, cheek, and eye makeup, catering to convenience-seeking consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential for the Lip Cheek and Eyeshadow Tint with multi-purpose benefits in the Indian cosmetics segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—