New Cerasoft Daily Moisturising Cream 150Gm All Skin Types

New Cerasoft Daily Moisturising Cream 150Gm All Skin Types

This new Cerasoft Daily Moisturising Cream is designed to provide hydration and nourishment to all skin types.

Key Features:
1. Lightweight formula that absorbs quickly into the skin
2. Contains ceramides and hyaluronic acid for deep hydration
3. Non-greasy and non-comedogenic
For whom:
Ideal for those looking for a daily moisturiser that is suitable for all skin types and provides long-lasting hydration.

Pros:
- Keeps skin hydrated and nourished throughout the day
- Lightweight formula makes it perfect for daily use
- Suitable for sensitive skin
Cons:
- May not provide enough moisture for very dry skin types
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend suitable for all skin types.	Vogue
Brand Strength	20	18	Established brand with strong reputation in skincare.	Brand Equity
Category Momentum	20	15	Growing demand for body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	8	Facing moderate competition from established brands.	Business Standard
Use-case Advantage	5	5	Addresses key skin concerns effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned body cream with strong brand backing and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—