Naturigin Organic Beauty Permanent Hair Color 115ml Dark Coffee Brown 3 0

Naturigin Organic Beauty Permanent Hair Color 115ml Dark Coffee Brown 3 0

About Product: Naturigin Organic Beauty Permanent Hair Color is a natural hair coloring alternative that is free of harmful chemicals such as ammonia, parabens, and resorcinol. It provides long-lasting color while also nourishing and protecting your hair.

Key Features: This hair color is made with certified organic ingredients that are gentle on your hair and scalp. It offers full gray coverage and a vibrant, rich color that lasts up to 6 weeks. The formula is easy to apply and leaves your hair feeling soft and healthy.

For Whom: Naturigin Organic Beauty Permanent Hair Color is suitable for anyone looking for a natural and organic hair coloring option. It is ideal for those with sensitive skin or allergies to traditional hair dyes.

Pros: - Made with certified organic ingredients - Free of harmful chemicals - Provides long-lasting color - Nourishes and protects hair - Easy to apply - Suitable for sensitive skin

Cons: - May require multiple applications for desired color intensity - Color may fade faster than traditional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers.	Euromonitor
Brand Strength	20	18	Established reputation for quality and organic products.	Brandwatch
Category Momentum	20	15	Growing demand for organic beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color brands.	Retail360
Competition	10	8	Facing competition from other established organic hair color brands.	CosmeticsBusiness
Use-case Advantage	5	5	Easy application process suitable for home use.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with good market fit and competitive pricing in growing organic hair color segment.

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