NAKSHVILLA Hairline Powder Stick Natural Hair Root Touch Up Hair Shading Sponge Pen for Instant Gray Coverage Hairline Definition Black 01

NAKSHVILLA Hairline Powder Stick Natural Hair Root Touch Up Hair Shading Sponge Pen for Instant Gray Coverage Hairline Definition Black 01

About Product:
The NAKSHVILLA Hairline Powder Stick is a convenient and easy-to-use solution for covering up gray roots and defining your hairline.
Key Features:
This product comes in a stick form with a sponge applicator, making it mess-free and ideal for on-the-go touch-ups. The natural hair shading blends seamlessly with your existing hair color for a flawless finish.
For whom:
This product is perfect for anyone looking to quickly and effectively cover up gray hairs or define their hairline between salon visits.
Pros:
- Easy to apply with no need for additional tools
- Provides instant gray coverage and hairline definition
- Blends seamlessly with existing hair color
Cons:
- May need frequent touch-ups for long-lasting results
- Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Innovative hair shading sponge pen for easy application and instant results.	GfK
Brand Strength	20	10	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	10	Facing moderate competition from other hair root touch up products.	IRI
Use-case Advantage	5	5	Convenient solution for quick and effective gray coverage on-the-go.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative hair shading solution with good market potential in India.

Factor	Rating (out of 5)	Notes
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