MyGlamm Manish Malhotra Beauty Mascara Dark Knight 9ml Volumizing Defining Black Mascara Water proof Formula

MyGlamm Manish Malhotra Beauty Mascara Dark Knight 9ml Volumizing Defining Black Mascara Water proof Formula

Key Features: - Provides volume and definition to lashes - Water-proof formula - Rich black color - Designed by celebrity designer Manish Malhotra

For whom: This mascara is perfect for anyone looking to enhance their lashes with volume and definition. It is suitable for all skin types.

Pros: - Long-lasting formula - Defines and volumizes lashes effectively - Water-proof, perfect for all-day wear

Cons: - May not be easily removable with regular makeup remover - Some users may prefer a more natural look

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof formula and volumizing effect align with Indian consumer preferences.	Vogue
Brand Strength	20	18	Manish Malhotra's brand reputation in India boosts product appeal.	Brand Equity
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium mascaras in India.	Femina
Competition	10	8	Facing strong competition from established and emerging mascara brands in India.	Cosmopolitan
Use-case Advantage	5	5	Addresses need for long-lasting and defined lashes in Indian climate.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this mascara well in the growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—