MyGlamm LIT Liquid Matte Lipstick E Boy Deep Berry Shade Long Lasting Smudge Proof Matte Finish Liquid Lipstick With Moringa Oil 1 6ml

MyGlamm LIT Liquid Matte Lipstick E Boy Deep Berry Shade Long Lasting Smudge Proof Matte Finish Liquid Lipstick With Moringa Oil 1 6ml

About Product:
MyGlamm LIT Liquid Matte Lipstick in the shade E Boy is a deep berry-colored liquid lipstick that offers a long-lasting, smudge-proof matte finish. Infused with nourishing Moringa oil, this lipstick not only provides intense color but also hydrates the lips. Key Features:
- Deep berry shade - Long-lasting formula - Smudge-proof - Matte finish - Contains Moringa oil for added hydration For whom:
This liquid lipstick is perfect for anyone who loves bold, long-lasting lip color with a matte finish. Whether you're heading to a special event or just want to add a pop of color to your everyday look, this lipstick is sure to impress. Pros:
- Intense color payoff - Long-lasting formula - Hydrating Moringa oil - Matte finish for a modern look Cons:
- May require touch-ups after eating or drinking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Moringa Oil adds value and differentiation to the product.	Vogue
Brand Strength	20	18	MyGlamm is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting matte lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting liquid lipsticks in India.	Retail360
Competition	10	8	Facing moderate competition from other established matte lipstick brands in India.	Cosmopolitan
Use-case Advantage	5	5	The smudge-proof feature caters to the need for long-lasting wear.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position MyGlamm LIT Liquid Matte Lipstick well in the competitive Indian lipstick market.

Factor	Rating (out of 5)	Notes
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