Moroccanoil Repair Shampoo 250 ml

Moroccanoil Repair Shampoo 250 ml

is a luxurious and nourishing shampoo that is specially formulated to repair and restore damaged hair. Created with argan oil, keratin, and other nutrients, this shampoo helps to strengthen and revitalize hair, leaving it feeling soft, shiny, and healthy.

Key features of Moroccanoil Repair Shampoo include its ability to gently cleanse hair while nourishing and repairing damage. It is sulfate-free and paraben-free, making it safe for daily use on all hair types, including color-treated hair.

This shampoo is ideal for anyone with dry, damaged, or chemically treated hair. It is especially beneficial for those who regularly use heat styling tools or have undergone chemical treatments, such as coloring or straightening.

Pros of Moroccanoil Repair Shampoo include its ability to effectively repair and restore damaged hair, leaving it looking and feeling healthier. It also has a pleasant scent and lathers well, making it a luxurious experience to use.

Cons of Moroccanoil Repair Shampoo may include its higher price point compared to other shampoos on the market. Some users with very oily hair may find that this shampoo is too nourishing for their hair type.

Overall, Moroccanoil Repair Shampoo is a highly effective and luxurious option for anyone looking to repair and restore damaged hair. Its nourishing formula and high-quality ingredients make it a popular choice among those seeking to improve the health and appearance of their hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moroccanoil Repair Shampoo offers targeted repair for damaged hair, meeting consumer needs.	Euromonitor
Brand Strength	20	18	Moroccanoil is a well-established and trusted brand in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average shampoos, limiting mass-market appeal in price-sensitive India.	Kantar
Competition	10	8	Facing competition from both premium and mid-range hair care brands in the Indian market.	Nielsen
Use-case Advantage	5	5	Effective for repairing and nourishing hair, catering to specific hair care needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Repair Shampoo 250 ml holds strong in premium hair care segment in India.

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