Milagro Beauty 4 In 1 Makeup Pen Smudgeproof Waterproof Eyeliner Lip Liner Highlighter Eyebrow Pencil With Rich Color Payoff 24 Hour Long Stay

Milagro Beauty 4 In 1 Makeup Pen Smudgeproof Waterproof Eyeliner Lip Liner Highlighter Eyebrow Pencil With Rich Color Payoff 24 Hour Long Stay

Key Features: - 4 in 1 makeup pen for eyeliner, lip liner, highlighter, and eyebrow pencil - Smudgeproof and waterproof formula - Rich color payoff for a long-lasting look - 24-hour long stay for all-day wear

For whom: This product is perfect for makeup lovers who want a versatile and long-lasting makeup option. It is ideal for those who want to achieve flawless eye, lip, and brow looks with just one product.

Pros: - Saves time and space with 4-in-1 functionality - Smudgeproof and waterproof formula ensures makeup stays in place all day - Rich color payoff for bold, vibrant looks - Long-lasting formula for 24-hour wear

Cons: - Some users may find the product to be more expensive than purchasing individual makeup items - Limited color options may not cater to all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a versatile solution with long-lasting and smudge-proof features.	Femina
Brand Strength	20	18	Established brand with positive reputation in beauty industry.	Vogue India
Category Momentum	20	15	Growing demand for multi-purpose makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar multi-function makeup pens.	Elle India
Competition	10	8	Facing moderate competition from other multi-functional makeup pens in the market.	Cosmopolitan
Use-case Advantage	5	5	Addresses the need for convenient and efficient makeup application on-the-go.	Grazia
Final Market Score	100	76/100 (3.80/5)	A versatile and competitively priced makeup pen catering to the growing demand for multi-purpose beauty products in India.

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