Mila Beaut Locked In Lips Transfer Proof Liquid Lipstick 12 Hrs Non Transfer Highly Pigmented and Hydrating Transfer Proof Formula with Hyaluronic Acid Smooth Glide Application Coco Butter 4 5 ml

Mila Beaut Locked In Lips Transfer Proof Liquid Lipstick 12 Hrs Non Transfer Highly Pigmented and Hydrating Transfer Proof Formula with Hyaluronic Acid Smooth Glide Application Coco Butter 4 5 ml

This Mila Beaut Locked In Lips Transfer Proof Liquid Lipstick is a long-lasting and highly pigmented formula that stays put for up to 12 hours. Its transfer-proof formula is also hydrating thanks to the addition of hyaluronic acid and coco butter for a smooth glide application.

Key Features:
- Transfer-proof formula
- Lasts up to 12 hours
- Highly pigmented
- Hydrating with hyaluronic acid and coco butter
- Smooth glide application

For those who are looking for a long-lasting liquid lipstick that won't budge throughout the day, this Mila Beaut formula is perfect. Its highly pigmented color stays put for hours without smudging or transferring, making it ideal for busy individuals who don't have time for touch-ups.

Pros:
- Long-lasting formula
- Highly pigmented
- Hydrating ingredients
- Smooth application

Cons:
- Some may find it slightly drying after extended wear
- Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers highly pigmented, hydrating, and transfer-proof formula with popular ingredients like hyaluronic acid and coco butter.	Elle, Femina
Brand Strength	20	18	Established brand reputation in the cosmetics industry in India.	Brand Equity, Vogue
Category Momentum	20	15	Growing demand for long-lasting transfer-proof lipsticks in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar transfer-proof liquid lipsticks in the Indian market.	Cosmopolitan, Grazia
Competition	10	8	Facing strong competition from other established transfer-proof liquid lipstick brands in India.	Harper's Bazaar, Femina
Use-case Advantage	5	5	Provides long-lasting wear for up to 12 hours, suitable for all-day wear in Indian climate conditions.	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Competitively positioned transfer-proof liquid lipstick with strong brand backing.

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