Mila Beaut Built to Cover Liquid Concealer for Women With Spf Hyaluronic Acid Full Coverage Matte Finish Concealer for Dark Circles Easily Blendable Waterproof Formula Suitable for Indian Skin Tones 104N Natural Beige

Mila Beaut Built to Cover Liquid Concealer for Women With Spf Hyaluronic Acid Full Coverage Matte Finish Concealer for Dark Circles Easily Blendable Waterproof Formula Suitable for Indian Skin Tones 104N Natural Beige

Key Features: - Mila Beaut Built to Cover Liquid Concealer is specially formulated with SPF and hyaluronic acid for added skin benefits. - Provides full coverage with a matte finish, perfect for concealing dark circles and imperfections. - Easily blendable formula that is waterproof and long-lasting. - Suitable for Indian skin tones, with shade 104N Natural Beige available.
For whom: - This concealer is perfect for women looking for a high-coverage concealer that also provides skincare benefits. - Ideal for those with dark circles or blemishes that they want to cover up. - Suitable for individuals with Indian skin tones looking for a shade that matches their complexion.
Pros: - SPF and hyaluronic acid provide added skin benefits. - Matte finish and full coverage help to conceal imperfections. - Waterproof formula ensures long-lasting wear. - Easily blendable for a seamless application. - Suitable for Indian skin tones with shade options available.
Cons: - May not be suitable for individuals with very light or very dark skin tones, as the shade range is limited to Indian skin tones.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF, Hyaluronic Acid, Waterproof formula align with market trends	Vogue India
Brand Strength	20	18	Established brand with good reputation in cosmetics	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Beauty Bulletin
Competition	10	0	Highly competitive market with many established players	Cosmopolitan India
Use-case Advantage	5	3	Addresses specific needs of Indian skin tones and dark circles	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned concealer with strong brand and features for Indian market

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