Maybelline New York The Colossal Volum Express Waterproof Mascara Classic Black 241 0 27 Fluid Ounce

Maybelline New York The Colossal Volum Express Waterproof Mascara Classic Black 241 0 27 Fluid Ounce

This Maybelline mascara is designed to give your lashes incredible volume and length while also being waterproof, so it stays in place all day long.

Key features of this mascara include its specially designed mega brush that curls and adds volume to each individual lash, creating a dramatic and eye-catching look.

This mascara is perfect for anyone looking to achieve thick, voluminous lashes that stand out. Whether you have short, thin lashes or just want to make a statement with your eye makeup, this product is for you.

Pros: The waterproof formula ensures that your mascara stays put through rain, sweat, and tears. The mega brush design really does add significant volume to your lashes, making them look fuller and more dramatic.

Cons: Some users find that the formula can be a bit clumpy if too much product is applied at once. Additionally, it can be a bit difficult to remove at the end of the day, requiring a strong makeup remover.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and volumizing features are popular in India.	Vogue
Brand Strength	20	18	Maybelline is a trusted brand in India.	Brand Equity
Category Momentum	20	15	Strong demand for mascaras in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail Today
Competition	10	8	Facing strong competition from other popular mascara brands in India.	Elle
Use-case Advantage	5	5	Addresses the need for long-lasting mascara in humid Indian climate.	Femina
Final Market Score	100	76/100 (3.80/5)	Maybelline New York The Colossal Volum Express Waterproof Mascara is well-positioned in the Indian market for its features and brand strength.

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