Maybelline New York Gigi Hadid Color Sensational Matte Lip Liner Erin 0 30G

Maybelline New York Gigi Hadid Color Sensational Matte Lip Liner Erin 0 30G

The Maybelline New York Gigi Hadid Color Sensational Matte Lip Liner in the shade Erin is a collaboration between the popular makeup brand Maybelline and supermodel Gigi Hadid.

Key Features: - Matte finish - Long-lasting formula - Smudge-proof and transfer-proof - Precision tip for easy application

For whom: This lip liner is perfect for anyone who loves a matte lip look that lasts all day. The precision tip makes it easy to line and define your lips for a flawless finish.

Pros: - High-quality formula - Beautiful shade range - Collaboration with Gigi Hadid adds a touch of glamour

Cons: - May require touch-ups throughout the day - Limited availability due to being a special collaboration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The matte finish and color range of the lip liner align well with current trends in the Indian market.	Vogue India
Brand Strength	20	18	Maybelline New York and Gigi Hadid collaboration highly recognized and trusted by Indian consumers.	Brandwatch
Category Momentum	20	15	Strong growth in lip liner segment due to increasing demand for makeup products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar quality lip liners in the Indian market.	Retail Today
Competition	10	0	Intense competition from both international and local brands offering a wide range of lip liners in India.	Beauty Insider
Use-case Advantage	5	3	Versatile lip liner suitable for both everyday wear and special occasions in the Indian context.	Elle India
Final Market Score	100	66/100 (3.30/5)	Maybelline New York Gigi Hadid Color Sensational Matte Lip Liner Erin 0 30G is a strong contender in the Indian lip liner market with its on-trend features and competitive pricing.

Factor	Rating (out of 5)	Notes
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