Maybelline New York 48 Hour Dip In Tattoo Eye Liner Black Smudge proof and Heat Resistance Waterproof Eyeliner Maybelline 2x Hyper condensed Carbon Black Eyeliner 2 1 ml

Maybelline New York 48 Hour Dip In Tattoo Eye Liner Black Smudge proof and Heat Resistance Waterproof Eyeliner Maybelline 2x Hyper condensed Carbon Black Eyeliner 2 1 ml

Key Features: - 48 Hour Dip In Tattoo Eye Liner in black - Smudge-proof and heat-resistant formula - Waterproof eyeliner - 2x hyper-condensed carbon black color - Comes in a 2-in-1 ml pack

For whom: This eyeliner is perfect for those who want a long-lasting, intense black eyeliner that stays put even in hot weather or during physical activity. It is great for anyone looking for a bold, dramatic eye look.

Pros: - Long-lasting formula for up to 48 hours - Intensely pigmented carbon black color - Smudge-proof and heat-resistant - Waterproof for all-day wear

Cons: - Some users may find the formula too intense for everyday wear - May require a bit of effort to remove completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers smudge-proof, heat-resistant, and waterproof features, aligning with Indian consumer preferences.	Vogue
Brand Strength	20	18	Maybelline New York is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting eyeliners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar high-end eyeliners in India.	Elle
Competition	10	10	Facing strong competition from other popular international and local eyeliner brands in India.	Cosmopolitan
Use-case Advantage	5	4	Versatile product suitable for daily wear and special occasions.	Femina
Final Market Score	100	86/100 (4.30/5)	Highly competitive eyeliner with strong brand presence and suitable features for Indian consumers.

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