Max Factor Max Factor False Lash Epic Mascara Black Black 13 1 ml

Max Factor Max Factor False Lash Epic Mascara Black Black 13 1 ml

About Product: Max Factor False Lash Epic Mascara in Black Black is a volumizing mascara that promises to deliver extreme volume and length to your lashes. Its unique brush shape is designed to reach every single lash for a full and dramatic effect.

Key Features: - Volumizing formula - Intense black color - Unique brush shape for maximum impact - Long-lasting wear

For whom: This mascara is perfect for anyone looking to achieve a bold and dramatic eye makeup look. Whether you have short, sparse lashes or want to enhance your natural lashes, this mascara is suitable for all.

Pros: - Gives intense volume and length - Rich black color makes eyes pop - Easy to apply with the uniquely shaped brush - Long-lasting formula Cons: - May clump if too many coats are applied - Some users may find the brush shape unconventional for their lash type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers volumizing and lengthening features popular in India.	Vogue
Brand Strength	20	10	Max Factor is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Strong growth in mascara category in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar mascaras in India.	Retail Today
Competition	10	6	Facing strong competition from Maybelline and L'Oreal in India.	Elle
Use-case Advantage	5	5	Suits both daily wear and special occasions in Indian market.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned mascara in a growing market, facing strong competition.

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