MATT LOOK Gel Kajal Cake Eye Liner 24 Hours Stay Extreme black stroke Multi Purpose use Rich pigment High Color pay Off Water Proof formula with Skin care benefits 14 5 g

MATT LOOK Gel Kajal Cake Eye Liner 24 Hours Stay Extreme black stroke Multi Purpose use Rich pigment High Color pay Off Water Proof formula with Skin care benefits 14 5 g

About Product: MATT LOOK Gel Kajal Cake Eye Liner is a long-lasting, multi-purpose eyeliner with a rich pigment and high color payoff. It has a water-proof formula that provides 24 hours of stay and also contains skin care benefits.

Key Features: - Extreme black stroke - Multi-purpose use - Rich pigment - High color pay off - Water-proof formula - Skin care benefits - 14.5g size

For whom: This Gel Kajal Cake Eye Liner is perfect for anyone looking for a long-lasting, intense black eyeliner with skin care benefits. It is suitable for all skin types and is ideal for those who want a versatile product that can be used for various eye makeup looks.

Pros: - Long-lasting 24-hour stay - Rich pigment and high color payoff - Water-proof formula - Multi-purpose use for different eye makeup looks - Contains skin care benefits

Cons: - May require a steady hand for precise application - Some users may find the texture too creamy for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of long wear, rich pigment, and skincare benefits.	Vogue, Femina
Brand Strength	20	10	Established brand with loyal customer base in the kajal segment.	TOI, ET
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mint, Hindu
Price Positioning	20	10	Competitively priced compared to similar high-end kajal products in the market.	IndiaToday, Outlook
Competition	10	6	Facing competition from both established and emerging kajal brands in India.	Cosmopolitan, Grazia
Use-case Advantage	5	5	Versatile product suitable for various eye makeup styles and occasions.	Elle
Final Market Score	100	66/100 (3.30/5)	Highly competitive kajal offering with strong market fit and growth potential.

Factor	Rating (out of 5)	Notes
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