MATT LOOK Full Cover Jumbo Oil Control Perfect Coverage Concealer Medium to High coverage Hides all skin imperfections 11 ml White Ivory

MATT LOOK Full Cover Jumbo Oil Control Perfect Coverage Concealer Medium to High coverage Hides all skin imperfections 11 ml White Ivory

Key Features: The MATT LOOK Full Cover Jumbo Oil Control Perfect Coverage Concealer offers medium to high coverage to hide all skin imperfections. It comes in a convenient 11 ml tube and is available in the shade White Ivory.

For whom: This concealer is perfect for anyone looking to achieve a flawless complexion and hide blemishes, dark circles, and other imperfections on the skin. It is suitable for all skin types and tones.

Pros: The MATT LOOK concealer provides excellent coverage and helps control oil throughout the day. Its jumbo size makes it long-lasting and great value for money. The White Ivory shade is versatile and suits a range of skin tones.

Cons: Some users may find the coverage too heavy for daily wear, especially if they prefer a more natural look. The shade range may also be limited for those with very fair or deep skin tones.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers high coverage and oil control, meeting market needs	Vogue India, Elle India
Brand Strength	20	10	Established brand with good reputation in cosmetics	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for concealers in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products	Business Today, The Economic Times
Competition	10	6	Facing strong competition from other popular concealer brands	Cosmopolitan India, Verve Magazine
Use-case Advantage	5	5	Addresses skin imperfections effectively for daily use	Femina
Final Market Score	100	66/100 (3.30/5)	Competitive concealer with good coverage and oil control for Indian market

Factor	Rating (out of 5)	Notes
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