MATT LOOK Big Eyes Long Lasting Super Waterproof Smudge Proof Mascara Jet black color mascara Easy to carry One stroke application Quick drying formula Gives good volume 9 ml

MATT LOOK Big Eyes Long Lasting Super Waterproof Smudge Proof Mascara Jet black color mascara Easy to carry One stroke application Quick drying formula Gives good volume 9 ml

The MATT LOOK Big Eyes Long Lasting Super Waterproof Smudge Proof Mascara is a high-quality mascara that comes in a jet black color. It is designed to be long-lasting and super waterproof, making it ideal for all-day wear.

Key Features: - Easy to carry - One stroke application - Quick drying formula - Gives good volume - 9 ml

This mascara is suitable for anyone looking for a reliable and long-lasting mascara that will not smudge or flake throughout the day. It is perfect for those with busy lifestyles who need a mascara that can keep up with them.

Pros: - Waterproof and smudge-proof - Easy to apply - Quick drying formula Cons: - May be difficult to remove at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches key features expected in premium mascaras in India.	Vogue
Brand Strength	20	18	Strong brand reputation for quality cosmetics in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting waterproof mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar mascaras in India.	Retail Today
Competition	10	8	Facing strong competition from established and new mascara brands in India.	Elle
Use-case Advantage	5	5	Easy application and quick drying suits Indian consumers' busy lifestyles.	Femina
Final Market Score	100	76/100 (3.80/5)	Competitively positioned mascara with strong brand reputation in growing Indian market.

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